The Conical Glass: What the kids are wearing these days

Thursday, April 17, 2008

What the kids are wearing these days

I love Kellogg's, honest I do. If it weren't for Kellogg's stock, I wouldn't be sitting in this house looking out over my beautiful, albeit leaf-strewn, yard. I eat Kellogg's cereal every single morning -- well, actually Kashi, which is a fully owned subsidiary of the big K. (They don't mention that on their web site, but it's true.)

However, the pride of Battle Creek has come up with the wackiest marketing idea since "Gerber Singles," a.k.a. baby food for adults: targeting the hip hop generation through licensed merchandise! Yes, what young gangsta wouldn't want to be clad in baggy pants decorated with the Corn Flakes rooster or a Snap, Crackle, Pop T? As Dave Barry would say, I swear I'm not making this up. The company is called Under the Hood, and they have a MySpace page, which seems to have been written by some 40-year-old who has spent a lot of time taking notes on "hip hop lingo" based on Snoop Dogg and 50 Cent's talk show appearances:

AIIGHT PEOPLE IT'S 2008 and it's time to represent!!!! After record breaking sales of our jeans hoodies and jackets we are excited to bring you SPRING 08' UTH STYLE. We will be showning (sic) our latest designs at MAGIC INTERNATIONAL in VEGAS! Trust me when I tell you this new stuff is totally OFF THE CHAIN!! Look for our advertizments in the upcoming issues of XXL magazine. We know we have the street credibility in our look,in our quality,and in our designs. Hey we know what you need to make that ohhhweeee impact when you step in the spot, so roll with UNDERTHEHOOD.com for the 08 and beyond!

I am so embarrassed for them. Though it would be really, really cool if my dad ordered some UTH merch and wore it to the Kellogg's stockholders' meeting next month. All ages can represent tha big K!

(Thanks to Brand New for the info.)

In other news, every season A.C.T. seems to produce some big, horrible farce. Last year it was "The Imaginary Invalid"; this year, it is Gogol's "The Government Inspector." If I had a dollar for every time someone in the enormous cast bumped into another person, walked into a door, or fell over, I'd have enough cash to afford to renew my season tickets for 2008-09. Which, thank goodness, doesn't seem to include any broad farces. NO MORE FARCES, A.C.T. Though come to think of it, it would have been really funny if Dobchinsky and Bobchinsky had been wearing XXL T-shirts with Dig 'Em, the Honey Smacks frog, on them.

posted by 125records @ 2:54 PM

1 Comments:

At 4:37 PM, jfruh said…

I love that you restrained yourself and only put one (sic) in that quote.